Stop browsing aimlessly late at night and learn how to profit from your Instagram addiction…
According to studies, the typical individual spends about two hours each day on social media – but if you’re a social media junkie, you’ll probably spend considerably more time scrolling through your feed.
Why don’t you put all that scrolling time to good use and make some money? If you know how to play the game well and are willing to put in the effort, social media can be a very lucrative business.
In fact, influencer app Takumi claims that if you post twice a week on Instagram, you may make money with merely 1,000 followers.
Here’s all you need to know if you want to generate money on Instagram, Twitter, Facebook, Snapchat, TikTok, or any other platform…
What’s in this guide?
How many followers do you need to make money on social media?
How much money can you make from social media?
How to find your niche on social media
How to get more followers on social media
How to make money from social media accounts
How many followers do you need to make money on social media?
Is it true that if you have more followers, you’ll make more money? Yes and no are the answers to this question.
To make money, you don’t need thousands of followers.
Because of their exposure to the most successful influencers on Instagram and TikTok, many individuals believe that in order to make any money on social media, you need hundreds of thousands of followers. This is absolutely not the case.
Brands are increasingly prioritizing quality over number, which implies they would rather pay for a smaller, more engaged audience. They’re not just seeking for rich superstars to promote their products; they’re specifically looking for regular folks and ‘influencers.’
If you can show that the vast majority of your followers are UK university students aged 18-24, for example, you suddenly have a selling point – even if your audience isn’t big. To put it another way, it’s not about how many Instagram followers you need to make money, but rather who those followers are.
The more people who follow you, the more money you make.
Having said that, you will still want a sufficient number of followers. Nobody is going to pay you to make TikTok videos that only your friends will see.
However, to begin earning a tiny amount of money, you just need to obtain around 1,000 followers.
How much money can you make on social media?
The sky is the limit when it comes to making money on Instagram, blogging, and social media. For many people, this is their full-time profession, allowing them the flexibility and independence to work for themselves while earning a decent wage. You may have heard of the famous (or notorious, depending on what you read…) YouTube and TikTok houses, where content creators live together in a mansion and spend their days creating material that pays well. However, growing a social media profile and audience to that level requires a significant amount of time and effort, which you are unlikely to have while pursuing a full-time degree.
However, with firms paying between £40 and £2,000 every Instagram post, depending on how many followers you have, there’s still plenty of room to make some extra income on the weekends. Instagrammers with more than 75,000 followers might earn more than £100,000 per year if they succeed. That’s a lot of money for something you probably already do on a regular basis. Instagram and TikTok are popular right now and can make you a lot of money, but trends fluctuate, and they might not be as profitable next year. It’s critical to keep on top of industry changes and be quick to adapt to any new platforms that emerge.
We spoke with Charlie Watson, the author of The Runner Beans, a running blog he started while studying to be a dietitian at university. She’s now fully qualified and has over 65,000 Instagram followers!
On the other hand, she has freely admitted on her blog that generating money this way isn’t always as glamorous as people imagine.
How to find your niche on social media
There are literally hundreds of individuals in the social media side-hustle business, so if you want to stand out, you’ll have to think outside the box. That doesn’t mean you have to go absolutely insane, but it does mean you need to establish your own specialty. Consider what you’re enthusiastic about or what you’re especially educated about. Because you’ll be spending a lot of time on the subject, be sure it’s something you’ll like writing about. Once you’ve narrowed down the broad region, try to focus on a unique viewpoint that hasn’t been attempted before.
If you’re interested in travel, for example, you might create material about cheap travel, student travel, train travel, or eco-tourism. Unless you have anything to distinguish it apart from the crowd, a basic travel blog will get lost in the shuffle. You may also attempt generating money with studygrams, which are Instagram accounts that include images of your review notes. In any case, looking out some of the hundreds of genres and subgenres should get your creative juices flowing when it comes to figuring out how to make money on Instagram, TikTok, Snapchat (or any other social network).
However, don’t fall into the trap of being overly specialised. It must be a topic that will produce discussions and content ideas for years to come, therefore it must be comprehensive. Check out the competition to discover what they’re up to and where the holes are in the market. Make sure there’s a monetary potential as well – are people eager to spend money in this area? Are there any goods they can purchase? It takes time and work to build a large following, but is it a better career to juggle alongside your education than a typical part-time employment? It may be challenging at times, according to Charlie.
How to get more followers on social media
Okay, so you don’t need hundreds of thousands of followers to get started, but if you want to earn any money from this, you’ll need quite a few. There is no fast and simple method to grow your social media following – it requires a lot of hard effort and attention. It takes at least a year, according to Charlie from The Runner Beans. However, if you’re seeking to grow your social media following, there are a few tried-and-true strategies that will help you get there faster…
However, if you’re seeking to grow your social media following, there are a few tried-and-true strategies that will help you get there faster…
10 best ways to get more followers on Instagram
Consistently upload material to Instagram — Make sure you’re posting to Instagram on a regular basis. Your fans will rapidly lose interest if you only publish seldom.
Connect your Instagram account to Facebook and Twitter — There are several fantastic tools out there, such as IFTTT, that allow you to automatically connect your social media accounts. As a result, if you submit a photo on Instagram, it will be immediately shared on Twitter and Facebook (as a photo, not a link!). This will save you time and ensure consistency in your publishing across platforms.
Run a competition to promote follower engagement – This may be tough because you’ll need a prize, but if you can get your hands on anything, either via a little investment or through your contacts, it’s a fantastic method to gain more Instagram followers. Simply invite others to like, tag, or share a post, and watch your audience grow.
Interact with companies and influencers – The’social’ aspect of social media is often overlooked. Reach out to other individuals in your niche, like, comment, and share their pieces, and they’ll almost certainly return the favour. You may organise partnerships such as guest writing on their site or appearing in their TikTok if you manage to develop a strong enough relationship.
Use relevant hashtags to attract new followers — Hashtags may seem a little dated now, but they’re a wonderful way to interact with others who share your interests. Investigate which hashtags are most popular and when they were created, or even develop your own and urge your followers to use them when sharing specific posts.
Add geotags to your posts — People typically search by location, especially on Instagram, and this gives them another way to locate your account.
Use Instagram analytics to track activity — It’s vital to take a step back now and then to assess what has worked (and what hasn’t) on your social media accounts.
Share videos and tales on Instagram and Facebook — Recording yourself may sound scary, but people prefer to see the “person” behind the page, and your followers will connect with you more if you can speak directly to them. You could make a YouTube video or use Instagram and Facebook stories, which are both quick and efficient ways to accomplish it.
Sponsored advertising posts – While it is possible to grow your audience naturally, you can also attempt paid advertising to get a rapid boost. Pay for a boost on a particularly successful Facebook post, or look into Google Adwords for some smaller, specialist phrases.
Quality customised content – At the end of the day, followers will be drawn to your account if you’re providing them with something they’re passionate about. If you stay away from being overly commercial and give some nice stories, they’ll keep coming.
If you need some ideas, follow Save the Student on Facebook, Twitter, and Instagram to see how we do things.
How to monetise your Instagram, Twitter and Facebook
Brand promotion, affiliate marketing, and providing online resources are three methods to generate money with your social media platforms.
Marketing and promoting brands
Promoting businesses or their products is one of the most frequent methods to generate money on social media, particularly on platforms like Instagram, YouTube, TikTok, and blogs. There are a few different websites and applications that make this really simple for you, and here are two of the best:
The focus on this app is on the quality of your material rather than the quantity of followers you have. You may choose from a number of briefs that detail exactly what type of post the business is looking for, as well as any other information they’d want to include, such as a hashtag or a discount code. You write the post (on Facebook, Twitter, or Instagram), decide on a price, and submit it for review. Of course, there’s the risk that you’ll spend hours crafting the ideal post only to have it rejected – but at least you’ll be able to get started regardless of how many followers you have.
This software was created particularly for Instagram promotion. To get started, all you need is a public profile, at least 50 posts, and 1,000 followers. They tag you with hobbies (food, travel, etc.) that match your feed, and utilise this information, along with your age, gender, and location, to match you to appropriate advertising.
Don’t be hesitant to reach out to brands directly, particularly smaller, local businesses that may not be using these services. For example, a local restaurant could be prepared to give you a free lunch in exchange for a review, but you won’t know unless you approach them.
Just be careful not to over-promote, since your followers will become annoyed if they are constantly assaulted with advertisements. To avoid this, create a social media posting schedule.
Charlie, a running blogger, also suggests being cautious when choose what to advertise.
Make use of affiliate links.
Affiliate marketing is a type of passive income that works similarly to brand promotion, only it requires your followers to click on a link and make a purchase in order for you to get paid.
If you’re marketing a hotel, for example, you’ll need your followers to click your link and book a room at the hotel, and you’ll get a cut of the profits.
What is affiliate marketing and how does it work?
Find affiliate programmes that work for you using networks like ClickBank and Awin. There are hundreds of thousands of goods to select from, but you must clearly choose something that is related to your topic.
Make sure you do your homework ahead of time so you know exactly what you’re advertising and are comfortable identifying yourself with that company.
Remember to read the terms and conditions, since some businesses have particular limitations about how you may and cannot advertise their items.
You may also consider becoming an Amazon Associate, which allows you to make money by promoting Amazon goods through affiliate links.
Although there are over a million goods to choose from, commission rates vary significantly between product categories.
For example, you may earn 1% commission on video consoles and up to 12% percent on clothing, shoes, and jewellery.
Increasing the number of people who click on your articles
You only need to persuade people to click on the links and buy the items once you have them. The idea is to incorporate links into high-quality material, such as reviews, rather than spamming your followers with links.
Remember that your followers will only trust you if you are balanced; always promote what you truly believe in while also emphasising any flaws.
You may also include affiliate links in banner advertisements, emails, and any other material you create. If you’re attempting to make money on TikTok, Instagram, or Snapchat, your affiliate marketing choices are a little more restricted, but you might try putting a link in your bio or, better yet, putting a link in your bio.
Just keep in mind that it’s all about trust, and your followers will only believe you if you give authentic testimonials.
Resources for nonfiction and digital products
If you already have expertise in a sector or topic area, selling nonfiction resources online is a wonderful way to make money, but it doesn’t happen immediately.
You must first establish yourself as a subject expert, either through a website or a social media platform, before selling your eBook, email series, or audio/video course.
The quality of your followers is clearly more significant than the quantity in this situation. You want people to interact with you on the issue and buy your products because they believe in you.
There are a slew of websites dedicated to assisting people in selling their wares online.
Gumroad, Sellfy, and Udemy are examples of services that allow you to build up your own ‘shop’ to sell products: they handle the payment procedure, product delivery (assuming it’s digital), and marketing, so all you have to do is focus on generating extremely high-quality content.
Just keep in mind that sites like these will take a percentage of the earnings you generate from each transaction, which could be as high as 10%.
When consumers buy from you, it’s also a good idea to try to gather their information, such as their email addresses. As a result, you’ll be able to send them emails marketing upcoming items and content.
You may also attempt enticing a new consumer in with a gift. Give them a free chapter of your eBook in exchange for their email address, and if they enjoy it, they’ll probably buy more of your items in the future.
These are only three of the most common methods to profit from social media and blogging, but get creative and think outside the box — there are plenty of other options.