If you enjoy writing and have a unique way with words, consider becoming a copywriter.
Because copywriters are in high demand these days. Few people have the necessary qualities to work as a copywriter, such as a passion for writing and originality. Furthermore, the majority of people have no idea how to become a copywriter and excel in the field.
So, if you’re looking for a high-paying job that allows you to work freelance or full-time for a company, copywriting is a great choice for 2021.
There’s no need to be concerned if you don’t know how to become a copywriter. Here’s our comprehensive guide to becoming a copywriter in 2021 and beyond. Or, more specifically, how to become a successful copywriter.
Why Should You Become a Copywriter?
In 2021, there are several compelling reasons to pursue a career as a copywriter. Let’s take a look at them one by one.
- According to the Bureau of Labor Statistics, the median salary for copywriters in the United States is $63,170 per year.
- According to PayScale.com, the top 10% of copywriters in the United States earn more than $100,000 each year.
- Though specific data aren’t available, demand for copywriters is increasing globally as a result of the rise in digital marketing, particularly content marketing, email marketing, and social media marketing.
- With the majority of businesses switching to online platforms amid the Covid-19 pandemic in 2020, the demand for copywriters who can write outstanding website copy is expected to skyrocket starting in 2021.
- Copywriting is a recession-proof and pandemic-proof vocation that you may pursue as a freelancer with no set retirement age.
- Though a Bachelor’s degree in journalism, English, or Literature is preferred, it isn’t a requirement to work as a copywriter.
A copywriter is, in fact, a pretty respected occupation. A great copywriter may help a product, service, brand, or company achieve online and offline success.
Because that’s what copywriters are paid to do.
Job Description for a Copywriter
To become a copywriter, you need a passion for writing and creativity, as I mentioned previously in this post. When we look at a copywriter’s job description, these things become evident.
- Create website adverts.
- Create commercials for electronic media such as television and radio.
- Create material for newspaper and magazine adverts.
- Create brochures and information for distribution offline.
- For news outlets, write unique features on products, services, brands, and companies.
- Assist in the design of advertising and promotional video scripts.
- Create and manage content for email marketing campaigns.
- Create social media posts that will get the most attention.
- Collaborate with creative directors to create ads with the most effect.
- Assist in the branding and positioning of a product or service on the market.
- Create marketing techniques that appeal to people of all ages, as well as people from various backgrounds and nationalities.
- Develop advertising ideas in collaboration with the marketing and sales teams.
- For optimum impact, combine audio and video content.
- Assist in the creation of YouTube videos for commercial purposes.
Some or all of these responsibilities may be part of a copywriter’s job description. Most copywriters, on the other hand, focus solely on creating creative writing that promotes a company, brand, product, or service, whether online or offline.
What Does It Take to Become a Copywriter?
Despite the job’s complexity, there is no requirement for a higher education degree to work as a copywriter. Because copywriting relies on your enthusiasm for writing, inventiveness, and ability to play with words to generate interesting material, it’s not for the faint of heart.
A short Diploma course in copywriting or advertising will suffice if you have a high school diploma and the qualifications listed above.
You could work as an online copywriter for social media marketing and email marketing pieces if you have these credentials.
However, if you want to work for a huge firm or freelance as a copywriter, you’ll need the following credentials.
- An undergraduate or graduate degree in English language, literature, journalism, or advertising is required.
- A marketing degree, such as a Master of Business Administration, is a good place to start.
- Some creative writing experience with public relations firms, advertising agencies, or media outlets.
- An elective course on digital marketing, with a focus on email and social media marketing.
These advanced degrees focus on certain areas of advertising and prepare you for the nitty-gritty of the overall copywriting industry. The use of various audio and video mediums, as well as advertising tactics that are effective for copywriting, are examples of these.
You could start working as a copywriter if you have these qualifications and abilities. In 2021, here’s how to get a job as a copywriter.
Here’s How to Become a Successful Copywriter
Copywriting isn’t like any other employment where your qualifications are only determined by your school background. Instead, it takes a lot of creative energy and passion to get people to notice your companies.
Here’s how to get going.
Training with a Marketing Firm
Working as a trainee or intern with an advertising company, regardless of your scholastic or academic qualifications, is the first step toward becoming a successful copywriter. You could also do a traineeship with public relations firms that handle portfolios of small and large businesses.
Create Your Own Website
The traineeship will give you with several possibilities to develop and improve your copywriting abilities. The best way to improve your creativity is to start your own blog. It’s not difficult to start your own blog.
You may learn how to start a blog here. By purchasing a solid domain name, hosting, and other essential tools online, you can start a highly professional blog.
Writing your own blog entries allows you to express yourself more freely. A blog can also be used as a fantastic portfolio that you can show off to potential clients and employment in the future.
A excellent blog can also help you make money on the side, but it is a secondary factor.
A good and personal blog, on the other hand, is an excellent resource for creating your personal brand as a copywriter.
Make Facebook and Twitter posts
Some of the best social media venues for practising copywriting abilities are Facebook, Twitter, and Instagram. Begin by advertising your own website. Create engaging social media postings that encourage visitors to visit your site and leave comments.
Monitor the impact of your social media posts at the same time. This is simple because every social media site includes tools for analysing impact.
A copywriter’s responsibilities also include writing social media posts. And when you make some for your own blog, you’ll undoubtedly give it your all.
These social media posts are also part of your portfolio, which you may show out to potential clients and companies. This is also an area where some digital marketing training or understanding would be beneficial.
Do your own blog’s email marketing
To become a copywriter, this may appear to be a bit lot. However, as I previously stated, a copywriter may also generate fantastic email marketing content. And your own blog gives you the chance to perform some email marketing as well.
Copywriters that can develop engaging email content are also in high demand, as email marketing is an effective, cost-effective, time-tested, and proven marketing tactic in and of itself.
Write relevant and intriguing email content that leads visitors to your own blog to practice email marketing. This, too, becomes part of your portfolio, which you can exhibit to clients and employers when the time comes.
Make a name for yourself as a copywriter.
When it comes to copywriting, the three processes above—blogging, producing social media postings, and composing email marketing content—will provide you that competitive edge. As a copywriter, the next and most apparent step is to develop your own brand.
How does one go about doing this? Simple. Create a stellar LinkedIn profile utilizing all of the copywriting talents you’ve picked up as a trainee and as a blogger who also contributes to social media and email marketing campaigns.
Here’s a word of caution: never establish a LinkedIn profile in haste. Instead, devote sufficient time to writing your own profile, showcasing your abilities, and developing your own brand.
Mention your work as a freelance copywriter and blogger, as well as your talents. Provide connections to your blog and social media accounts for folks to view on LinkedIn at the same time.
Writing brief entries for your LinkedIn profile utilising copywriting skills (between 100 and 200 words) works wonders.
These postings help you expand your network and attract followers because they are available to all LinkedIn users. Use LinkedIn to connect with other copywriters all over the world.
Make a freelancing profile
Create a great profile on any major freelancing platform, such as Upwork or Fiverr, as the first step toward becoming a successful freelance copywriter in 2021.
Examine the profiles of other freelance copywriters to help you develop your own. Examine their prices and discover how to submit bids for freelancing work.
Choose a niche for your copywriting work as a freelancer. This entails selecting the sector or product as a freelance copywriter you’d like to work on.
Remember that freelancing sites either charge an upfront fee or subtract service fees from your overall earnings. This can amount to anything between 5% and 20% of our gross income.
You’ll have to pay to obtain the money through payment services like PayPal, as well. Take all of this into account when building your own profile and setting a cost for your services.
While copywriting is in great demand, it also has a lot of competition. As a result, every assignment posted on a freelance site will face intense competition. This isn’t a cause for concern. You’ll discover a few clients as you continue to bid on jobs.
Request Letters of Recommendation
Get letters of recommendation from your freelance copywriting clients. These are important since you may display them on both your LinkedIn and freelance profiles. The more recommendations you have, the more opportunities you will have to work as a freelance copywriter.
If you ask for a recommendation letter, almost every buyer of freelancing services will provide one. As a result, don’t be afraid to request one from a customer and then put it publicly for others to see.
Because freelancing employment also requires you to develop a project for the customer, you might request that a modest portfolio be created for you to put on your freelancer profile that highlights your blogging, email marketing, social networking, and copywriting abilities.
Working as a copywriter full-time
While the majority of copywriters work as freelancers, you can also work for a huge business full-time. As I previously stated, you will need to identify your industry specialty in order to do so. There’s also a LinkedIn profile to consider.
Through LinkedIn or job boards, you may locate some fantastic full-time copywriting employment with any big business in the United States or overseas.
Large-company copywriters frequently earn six-figure salaries with a slew of benefits. Because they work in creative teams to create commercials and promotional materials for major companies that are frequently broadcast throughout the world on various media channels.
Working as a copywriter for a major business will benefit from your blogging experience.
More Advice to Help You Become a Copywriter
Copywriters are an essential component of the worldwide advertising business, and they are also becoming increasingly significant in the digital marketing sector. As a result, keeping your abilities in these areas up to date might help you become a great copywriter in 2021.
Join copywriter forums and professional groups on the internet as well. This keeps you up to date on the newest trends and developments in the profession, as well as alerting you to freelance and full-time copywriting possibilities.
Every effective copywriter has two goals: to develop enviable personal branding and to use these skills to produce an unbeatable market impression for a company or product.
The statistics above demonstrate that being a copywriter and succeeding in the profession isn’t nearly as difficult as many people assume. Yes, it necessitates a significant amount of extra effort and attention. When you work as a copywriter, though, you may expect to make a lot of money.